27/04/2018 Thought Leadership Achieving world-class cancer outcomes by 2020 — how realistic is this? Achieving world-class cancer outcomes by 2020 — how realistic is this? Part 2 of our “Right Patient, Right Drug, Wrong Place” series Both the Møller and the Baldwin commentary, cited in Part...
23/04/2018 Thought Leadership The Future of Cancer Care in England The Future of Cancer Care in England Part 1 of our three part “Right Patient, Right Drug, Wrong Place” series Favourable lung cancer outcomes in England really are all about Location,...
17/04/2018 Thought Leadership Is disruption really necessary? Can’t we just shake things up a little? Is disruption really necessary? Can’t we just shake things up a little? Avid LinkedIn users will be more than familiar with the Tom Fishburne Marketoonist images that feature on this particular...
21/03/2018 Thought Leadership Making Decisions in Modern Medicine Making decisions in Modern medicine Human Decision making 2.0 Many of those involved in pharma marketing will be familiar with the transformation that has occurred over the past couple of...
14/02/2018 Thought Leadership If we want authenticity, we have to initiate it. If we want authenticity, we have to initiate it. A story about snowboarding and patient engagement. Obviously. Sometimes the most profound thoughts come from the places you least expect. During...
02/10/2017 Thought Leadership Outsourcing pharmaceutical material review: Revolution or Evolution? Outsourcing pharmaceutical material review: Revolution or Evolution? Do you remember the days when drug safety was dealt with entirely in- house and scores of medical information personnel were housed within...